Netflix’s “Little Brother”
To promote Netflix's worldwide #1 hit Little Brother, we worked with Eric André to create a string of viral moments — from a hidden-camera street stunt to a wild, half-naked red carpet moment at the premiere — that took over the news cycle before the movie even hit the platform.
Hello, 911?
Eric took to the streets — bandaged and bloodied — to rely on the kindness of strangers…and tell them about his new movie.
Hope he’s ok. 🙏
No shirt, no problem.
Block Party hit the red carpet at the Paris Theater for the world premiere of Little Brother — Eric Andre's new Netflix film with John Cena — and documented the whole unhinged evening, including the moment Andre's outfit got eaten by a moving Porsche and left him standing on 58th Street in his underwear.
The stunt generated over 105 million cumulative video views.
She raised him. She’s seen worse.
Eric screened the film at his mom's retirement home for her and a room full of her friends. We interviewed residents — who loved the movie — and most importantly of all: Mom approved.