Doing good — and looking good 💅
The heat is on in Miami.
At the Knight Media Forum in Miami, we put journalists and media experts to the test: can they tell the difference between a real photo and an AI-generated one?
We worked with the Knight Foundation to develop several repeatable content series that highlight the themes of this year’s Forum, which we produced and filmed on-site during the event.
Every dog has his day (to go shopping and get a massage).
Apple Pay teamed up with Zach Woods to give rescue dogs a day of massages, shopping sprees, toys, and treats — while raising awareness for Much Love Animal Shelter.
The digital ad racked up 27 million views, tens of thousands of shares, and a write-up in Ad Age.
Block Party worked with Zach to create the original video that sparked the idea for this Apple collab, and provided videography support and post-production services as well as creative input on the ad.
Let’s judge a book by its cover.
To raise awareness for Bloomberg Philanthropies’ work supporting low- and middle-income first-get college students, Block Party created a “man on the street” series for college students to guess each others’ majors — just by what they’re wearing. The series has generated over 35M views to date.
Extra, extra!
In our work with the American Museum of Natural History, we’ve advised on creative direction for marketing campaigns for the opening of special exhibitions, as well as their new wing, the Gilder Center.
Funny or philanthropic?
Backstage at Seth Rogen’s Hilarity for Charity fundraiser, we caught up with celebs like Jack Black for a fun “Hilarity vs. Charity” social media game show.