engagement that matches the mission
designed to be shared.
The news cycle moves at the speed of a scroll now, and our nonprofit clients don't want to react — they want to lead. The Fifteen Percent Pledge tapped us to build a rapid-response playbook for the evolving DEI conversation, pairing fast-turn commentary with deeply-researched explainer content on the topics their community actually cares about.
15
viral series wins big for college access nonprofit.
CollegePoint, a Bloomberg Philanthropies education initiative, had a relatively modest following — but got the word out with a massive viral hit series with over 10 million organic views.
In this series, our team hit the streets campuses to ask students to guess their fellow classmates’ majors, just by looking at their outfits.
The organic success of the series was later leveraged in a retargeting paid media campaign to recruit students to apply for their free college advising program.
real issues, real engagement.
Over the past decade with Bloomberg Philanthropies, we've turned dense issues and program announcements into content people want to watch: animated explainers, live event coverage, expert interviews, man-on-the-street series, and everything in between. And Bloomberg’s wide-ranging program areas — the arts, public health, government innovation, the environment — mean we’re covering new ground all the time.
on the record.
Knight Foundation’s annual Forum brought together artists, journalists, policymakers, and innovators to tackle AI, free speech, and technology — and Block Party jetted to Miami to capture the excitement.
We set up an on-site content studio and built out a speaker series to spotlight guests like NYT journalist Tressie McMillan Cottom.
youth and the climate future.
For Bloomberg's Youth Climate Action Fund, we built a visual style that speaks the language of the people doing the work: young people. Bold retro-futurist type, punchy stats, and a design language built for the scroll.
every dog has his day (to go shopping and get a massage)
ApplePay teamed up with Zach Woods to give rescue dogs a day of massages, shopping sprees, toys, and treats — while raising awareness for Much Love Animal Shelter.
The digital ad racked up 27 million views, tens of thousands of shares, and a write-up in Ad Age.
Block Party worked with Zach to create the original video that sparked the idea for this Apple collab, and provided videography support and post-production services as well as creative input on the ad.
get out the vote.
SNL’s Sarah Sherman teamed up with Zohran Mamdani to encourage New Yorkers to hit the polls — and cast their ballots for the city’s first Muslim, South Asian, and Democratic Socialist mayor.
Spoiler alert: he won. 😉