our work
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We directed social media strategy and created content for several seasons of Big Mouth and its spin-off series, Human Resources, resulting in the series’ top-performing social post of all time.
We also launched the viral “Brussel Sprout” TikTok trend with the show’s creator, Nick Kroll, generating over 234k user-generated videos with 300M+ “likes”.
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Apple Pay teamed up with Zach Woods to give rescue dogs a day of massages, shopping sprees, toys, and treats — while raising awareness for Much Love Animal Shelter.
The digital ad racked up 27 million views, tens of thousands of shares, and a write-up in Ad Age.
Block Party worked with Zach to create the original video that sparked the idea for this Apple collab, and provided videography support and post-production services as well as creative input on the ad.
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In addition to managing day-to-day social media, we developed, scripted, and edited a viral series of classic movie scene spoofs, including Psycho and Wednesday, highlighting the brand’s line of made-for-tweens shower gel, body spray, and lotion — and generating 30M views.
We also wrote and edited a “P.S.A.” parody for Mother’s Day— which generated over 4M earned impressions, 668k likes, and over 24k shares.
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Block Party wrote, filmed, and edited a series of comedy sketches and interview pieces for comedians like Atsuko Okatsuka, Deon Cole, and Jeff Arcuri.
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Zach gained 800k followers after launching social channels in 2024, with over 20 videos that broke 1M views in that time.
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And our day-to-day management of his TikTok account has helped generate press, like this CNN coverage of his viral Barbie movie rant.
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To tie in to the theme of human achievement, we launched an immersive experience that puts the user on the summit of Mt. Everest with the famed mountaineers who first climbed to the peak. Users can turn their head to look around a photorealistic 3D model of the environment and tap for a surprise reveal… they’re actually inside a Wikipedia page for Mt. Everest.
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We helped Nick Kroll launch his TikTok account, and we collaborate creatively on content, pitching concepts for original videos and fan engagement series. He is currently one of the most-followed stand-up comedians on TikTok.
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To raise brand awareness for Bloomberg Philanthropies’ work supporting low- and middle-income first-get college students, Block Party created a “man on the street” series for college students to guess each others’ majors — just by what they’re wearing. The series has generated over 35M views to date.