Messaging App Marketing Specialists

a full-service social media agency + 

chat marketing pioneer

We create content, tech, strategy, and research for all social, messaging, and voice assistant platforms. 


chat is the future

Today there are more people using chat apps globally than traditional social networks. It's a shift so big, Facebook reinvented itself as a chat-first company; spending $22B to acquire WhatsApp, spinning out Messenger as a standalone app, and adding 1-to-1 messaging features to Instagram and other properties. As a medium, chat is unstoppable and will continue to shape how we communicate digitally in the years ahead.

We're the first to admit that great marketing on chat apps is harder to perfect than old school social marketing, but it's that challenge that makes what we do for our clients so much fun. Traditional social networks were designed for broadcast messaging, but people use chat for private conversations with the people they care about most. Figuring out how to add to those conversations in a way that's natural, exciting, and scalable takes true creativity and in-depth knowledge of features and user behavior on each platform.

Welcome to the party. We're excited you're here.

where we chat you up



how we start your party



Big picture planning
Regional + demographic targeting
Asset repurposing

audience development

Leveraging partnerships
Media planning
Deploying shareable content


channel management

Creating + publishing content
Platform performance reporting


content creation

Snapchat Stories
 Discover content + geofiters iMessage stickers + GIFs
Chatbot characters + scripts

media buying

Direct media buying on platforms with paid opportunities


Industry-expert white papers
Focus groups
Survey-based testing


chat-worthy work


you're in good company



Our Party Starters



Eytan built his first messaging campaign for One Direction in 2013 and he hasn't stopped since. A creative at heart,  his work on chat apps has been covered by Ad Age, Billboard Magazine, Contagious, Mashable, and AdWeek.

Before  starting Block Party, Eytan held posts at  Google, IPG Media Lab, and the legendary CBGBs. He earned a degree in music from Columbia University.



Brian has over a decade of experience as an entertainment lawyer advising clients in the music, media, and new tech industries. Yeah, he's a lawyer, but he's an out-of-the-box, entrepreneurial lawyer, navigating major label artists and producers, filmmakers, YouTube celebs, and non-profits.

Brian graduated from law school at University of Florida, where he earned a joint Master's degree in Journalism. He lives in New York City with his wife and adorable two-year-old son, Marley.



let's chat!

Shoot us a message about your needs or questions on any chat app of interest. We'd love to work with you.