A DIGITAL AGENCY WITH EXPERTISE IN CHAT APPS
CHATBOTS × STICKERS × AUDIENCE DEVELOPMENT × CREATIVE SERVICES
MEDIA BUYING × CHANNEL MANAGEMENT × RESEARCH
Block Party is the first agency of its kind dedicated to strategy, brand marketing, and audience development.
"When Facebook bought WhatsApp for $22B, that was the moment my parents knew what a chat app was," says Block Party CEO Eytan Oren. "Until then, I was shocked at how little attention marketers and the media paid to these platforms despite their massive audiences."
Oren built his first chat app campaign for One Direction in 2013 and shortly after co-wrote the first widely shared whitepaper on modern chat marketing-- IPG Media Lab's "Messaging Apps: The New Face of Social Media and What It Means For Brands.". Convinced that brands, media owners, and non-profits needed a partner to help navigate the chat space, he formed Block Party in 2014 to offer strategy, creative services, media buying, and research for the entire ecosystem.
Whether working directly with clients or supporting their existing agencies, Block Party always acts as a trusted part of the larger team to deliver chat app marketing experience, relationships, and innovative creative execution