Messaging App Marketing Specialists

A hybrid consultancy + agency specializing in chat marketing and social media

Strategy, creative services, and research-- including conversational business (voice + text), Stories, augmented reality, stickers and GIFs

 
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our philosophy

Emerging tech is only powerful for marketing and communication when used in the service of great ideas.  We make it our business to master both sides of this coin: the tech innovation expertise, and the creative and production capacity to build content that resonates with audiences on new platforms.  

Our journey began as pioneers in messaging app marketing, and over time we've expanded to handle traditional social media, advise on voice assistant platforms, and conduct research. That evolution started as a response to client requests, but eventually revealed a lasting insight: social media, messaging, and voice-assistant services are converging to form an increasingly fluid ecosystem we're uniquely positioned to help navigate.  

Rest assured, we believe in identifying trends early and often, but we're not suckers for hype-- and we don't peddle it to our clients.  You'll come to understand that for us, building trust with you, is always about doing great work we believe in on platforms that we're excited about.  As much as we love a good press release, we're not the company that shouts from the roof top that every new technology will completely transform the world.

Welcome to the party. We're excited you're here.

 


how we start your party

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strategy

Big picture planning
Regional + demographic targeting
Asset repurposing

audience development

Leveraging partnerships
Media planning
Deploying shareable content

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channel management

Creating + publishing content
Platform performance reporting

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content creation

Snapchat Stories
 Discover content + geofiters iMessage stickers + GIFs
Chatbot characters + scripts

media buying

Direct media buying on platforms with paid opportunities

research

Industry-expert white papers
Focus groups
Survey-based testing


 

recent work


 

you're in good company

 
 
 
 

 

Our Party Starters

 
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EYTAN OREN
CEO

Eytan built his first messaging campaign for One Direction in 2013 and he hasn't stopped since. A creative at heart,  his work on chat apps has been covered by Ad Age, Billboard Magazine, Contagious, Mashable, and AdWeek.


Before  starting Block Party, Eytan held posts at  Google, IPG Media Lab, and the legendary CBGBs. He earned a degree in music from Columbia University.

 
 

BRIAN MENCHER
COO

Brian has over a decade of experience as an entertainment lawyer advising clients in the music, media, and new tech industries. Yeah, he's a lawyer, but he's an out-of-the-box, entrepreneurial lawyer, navigating major label artists and producers, filmmakers, YouTube celebs, and non-profits.

Brian graduated from law school at University of Florida, where he earned a joint Master's degree in Journalism. He lives in New York City with his wife and adorable two-year-old son, Marley.

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let's chat!

Shoot us a message about your needs or questions on any chat app of interest. We'd love to work with you.

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