A DIGITAL AGENCY WITH EXPERTISE IN CHAT APPS

CHATBOTS  ×  STICKERS  ×  AUDIENCE DEVELOPMENT  ×  CREATIVE SERVICES
  MEDIA BUYING  ×  CHANNEL MANAGEMENT  ×  RESEARCH


Block Party is the first agency of its kind dedicated to strategy, brand marketing, and audience development.

"When Facebook bought WhatsApp for $22B, that was the moment my parents knew what a chat app was," says Block Party CEO Eytan Oren.  "Until then, I was shocked at how little attention marketers and the media paid to these platforms despite their massive audiences."

Oren built his first chat app campaign for One Direction in 2013 and shortly after co-wrote the first widely shared whitepaper on modern chat marketing-- IPG Media Lab's "Messaging Apps: The New Face of Social Media and What It Means For Brands.". Convinced that brands, media owners, and non-profits needed a partner to help navigate the chat space, he formed Block Party in 2014 to offer strategy, creative services, media buying, and research for the entire ecosystem.  

Whether working directly with clients or supporting their existing agencies, Block Party always acts as a trusted part of the larger team to deliver chat app marketing experience, relationships, and innovative creative execution

 
 
 
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OUR SERVICES


Strategy:

Design big picture chat app planning to ensure success based on marketing goals, regional and demographic targeting, creative assets, and internal resources.


Audience
Development:

Building large audiences as efficiently as possible and keeping them engaged with unique content designed for the chat space.


Content Creation:

Creating chatbot characters and scripts, concepting and shooting Snapchat Stories or Discover content, designing sticker packs, GIFs, or coming up with that big press-worthy campaign idea.


Media Buying:

Direct media buying for all major chat apps that offer paid opportunities.


Channel
Management:

We can act as your social messaging agency of record, creating and posting daily content to all chat app channels.


Research:

Writing industry expert white papers and contributing to focus group and survey-based testing.

BLOCK PARTY IS:

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EYTAN OREN
CEO & CREATIVE DIRECTOR

Eytan built his first messaging app campaign for One Direction in 2013 while he was Director of Partnerships at IPG Media Lab. Soon after, he co-authored the 28-page white paper "Messaging Apps: The New Face of Social Media and What It Means For Brands," before launching Block Party-- the first agency devoted exclusively to the burgeoning chat app ecosystem.

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BRIAN MENCHER
COO 

Brian brings over a decade of experience as an entertainment lawyer advising clients in the music, media, and new tech industries. Yeah, he's a lawyer, but an out-of-the-box, entrepreneurial-minded lawyer navigating clients through the digital landscape and licensing world - major label artists and producers, filmmakers, dancers, YouTube celebrities, non-profits, and new media and tech start-ups. He is also an expert in branding and intellectual property management, selecting, protecting, and policing trademarks throughout the world.

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MEREDITH PAUL
ACCOUNT MANAGER

Meredith comes from a Social Media Marketing background, most recently from Oracle where she worked as a Campaign Manager specializing in Big Data. While at Oracle, she worked towards incorporating new social styles of marketing, such as Vine and Instagram, into the overall marketing strategy for the brand. She managed the social strategy for Oracle Industry Connect, a national event with a budget of over $3 million, and created a 100% increase in social mentions and followers over any other previous event. 

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NEWS & PRESS

Read about BLOCK PARTY found in the press, and browse updates posted by us. 

KATY PERRY UNLEASHED A FELINE CHATBOT TO HELP FANS GET THEIR PAWS ON HER NEW PERFUME

If you are one of 90 million and counting hoping for a morsel of Katy Perry's digital love, the wait can sometimes seem cold and lonely. Lucky for you, she's launching a new chat bot to tap into her online fanbase...
-- Mashable

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

"What in the world is WhatsApp?" Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February for a stratospheric $19 billion...
-- Ad Age

Sony Music Kicks Off One Direction Release With Kik

Behold, the power of boyband fans: Sony Music, with the help of IPG Media Lab, has teamed up with Kik for today’s launch of a new One Direction album, “Midnight Memories.”
-- Digiday

A new Tow Center report looks at the future of chat apps for news

As the popularity of messaging apps continues to soar, major news organizations are experimenting with how to best take advantage of these new platforms...
-- Nieman

TALK IS CHEAP

Armed with hundreds of millions of users and astronomical growth projections, mobile messaging apps are fundamentally changing the communications landscape...
-- Contagious Magazine

ME-TOO APPS WILL BOOMERANG ON FACEBOOK

Facebook launched its strategy of building stand-alone apps unit earlier this year with Paper, a social newsreader app. The initial product from the company's Creative Labs unit -- groups of small teams working on apps -- was well received by online reviewers and has since earned four out of five stars in the App Store...
-- MediaPost

How 'App Whisperer' Eytan Oren Plays Matchmaker Between Bands Like One Direction and Brands

Ever since Facebook announced its acquisition of WhatsApp for $19 billion, messenger apps have become part of a conversation previously dominated by Facebook and Twitter...
-- Billboard

The Branding Potential Behind Some of Mobile Messaging's Big Players

There are currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users will connect through messaging-based apps...
-- Adweek

One Direction Unveils Best Campaign Ever

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on Kik...
-- Adweek

 

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BUSINESS AND PRESS INQUIRIES

Eytan Oren: eytan@weareblockparty.com